Sonos Gets in the Holiday Mood With Inaugural S.A.N.T.A. Index
Sonos, quiet on holiday promotional activity last year (see 2111290032) due to extended product shortages, announced Thursday the launch of its playful S.A.N.T.A. (Seasonal Audio Noise Tracking Aggregator) Index that’s designed to determine when the holiday season begins in a…
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tie-in with Sonos Radio and Sonos speakers. Sonos will track the level of “Jingle Waves” in 23 countries “to identify the exact moment holiday cheer reaches critical mass, greenlighting listeners to deck the halls," it said. To celebrate each country’s official start of the season, Sonos will unlock product giveaways, promotions and new radio stations, it said.