Best Buy Ads to Use DoubleVerify’s Media Measurement Tools
DoubleVerify will supply its digital media measurement tools to Best Buy Ads, the retailer’s in-house media network, to serve Best Best Ads client and Best Buy’s own marketing campaigns, said the data analytics company Thursday. Retail media is estimated to…
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be a $100 billion market opportunity, said DoubleVerify. A retail media network “allows a retailer to give brands access to their customers using the retailer's key assets: first-party customer data and owned media,” it said. “With the retailer's first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels.”