Bitdefender, Scuderia Ferrari Launch Multiyear Marketing Partnership
Bitdefender launched a multiyear Formula One partnership with Scuderia Ferrari, said the cybersecurity company Wednesday. Besides agreeing to display the Bitdefender logo on Ferrari drivers’ helmets, the companies will also engage in marketing activities, including private meet-and-greets with Ferrari team…
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drivers and technical team members, it said. Ferrari “will also explore and assess Bitdefender cybersecurity products and services to incorporate them into its business,” it said.