NAD: Comcast Wireless Ads Should Clarify Comparison to Verizon
Comcast claims about the cost of its wireless offerings versus those of Verizon Wireless aren’t wrong but should contain more information, the Better Business Bureau's National Advertising Division said. Verizon had challenged the ads. “NAD determined that Comcast’s choice to…
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compare its plan to Verizon’s cheapest 5G plans that offer Ultra Wideband -- the same speeds offered by Xfinity -- when properly disclosed is appropriate because they are the cheapest plans from Verizon with speeds most equivalent to Xfinity Mobile,” said a Thursday decision. “Comcast’s comparative savings claim would not be misleading if the basis of comparison and material limitations are clearly and conspicuously disclosed.”