‘Stark Strategic Divide’ on iPhone 13 Promos: MoffettNathanson
AT&T continues to be the most aggressive among major carriers “in terms of overall promotionality” behind the iPhone 13, reported MoffettNathanson Tuesday. The analyst firm teamed with data analytics company Navi to probe advertised iPhone 13 promotional offers, finding “a…
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stark strategic divide between Verizon and T-Mobile, on the one hand, and AT&T on the other,” it said. Verizon's and T-Mobile’s best offers on the iPhone 13 series are exclusively available to premium unlimited customers, “who are, in effect, paying more for service in order to offset the cost of a free or almost-free device.” AT&T offers “its most lucrative promotions to all unlimited customers,” including those on the lowest tiers, MoffettNathanson said. Verizon’s and T-Mobile’s best offers “generally remain targeted at switchers,” while AT&T’s “remain focused on retention,” it said.