Dish Says It Will Drop, Modify DVR Ads to Suit NAD Recommendations
Dish Network said it will follow a National Advertising Division recommendation and drop or modify some express and implied claims for its Hopper 3 DVR. NAD said Wednesday AT&T brought the complaint, and while Dish maintained it was comparing only…
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cloud DVRs, many consumers likely would see the comparative claims as also encompassing hardware DVRs. Dish emailed us it "believes in the self-regulatory process and will comply with NAD’s decision," but it is "disappointed that our considerable consumer evidence was completely discounted."