Sony Bows ‘Be Alpha’ Campaign to ‘Celebrate’ Top Share in Full-Frame Cameras
Sony owned the top U.S. unit and dollar share in full-frame interchangeable-lens cameras in 2017's first half, said the company Wednesday, citing NPD point-of-sale data. To "celebrate," Sony is launching a “Be Alpha” promotional campaign beginning Sunday at World Photography…
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Day in New York, it said. The campaign will encourage photography professionals and other "creators" to share their Sony Alpha camera content on “all relevant social platforms,” it said.