Consumers to Get More Control Over Online Video Ads in New Voluntary Policy
Consumers will get more control over video ads when switching between laptops and mobile devices, under new voluntary standards announced Monday by the Advertising Self-Regulatory Council. Advertisers signing on to the standards must give consumers timely, upfront notice when serving…
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interest-based ads across websites, mobile apps and devices associated with a particular person or household, following the Digital Advertising Alliance's self-regulatory principles, the group said. Enforcement will begin April 1.