Anti-Piracy Efforts Cut Piracy Ad Revenue, Says TAG
Digital advertising industry actions cut ad revenue for piracy sites at least 48 percent, said a Trustworthy Accountability Group news release on a study released Thursday. “We have not won the war against ad-supported piracy, but the battle is joined,…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
and we are making good progress,” said TAG CEO Mike Zaneis. TAG commissioned Ernst & Young to do the study, which analyzed 672 websites that accounted for about 90 percent of pirated media content activity July 2016-17. Without industry's actions, piracy sites would have potentially earned up to $213 million annually from digital ads, the study said. Such sites made only an estimated $111 million, it said. Initiatives, it added, included "appropriate language in insertion orders, use of ad verification vendors, and use of lists to block undesirable sites." TAG was formed by the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau.