Minor Cosmetic Differences Set Apart Products on Best Buy Special Edition Gift List
Best Buy was to begin selling 11 special edition tech products Sunday, most of which, it said in a Friday announcement, would be available only at select stores and on its e-commerce site. Many of the items are to be…
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limited-time offerings and “once they’re gone, they’re gone,” said the retailer. Exclusivity appeared to be about minor cosmetic differences, we found in a product search. The Shinola Magnolia Edition Runwell turntable ($2,500) has a red belt vs. the dark gray belt that comes with the company’s wood-base turntable. A live chat rep at Shinola told us the limited Magnolia edition would be available only through Best Buy’s Magnolia Home Theater stores. The Kate Spade website featured several styles and colors of $98 activity trackers, but not a “Bazooka pink” style described by Best Buy. Other items on the list: a Lenovo Yoga 910 laptop with a glass lid ($1,299), Beats Unity wireless headphones ($379), DJI Phantom 4 Quadcopter ($1,199), Tumi case ($79) for the Surface Pro, Beatles collectible Pro-Ject turntable ($649), Harry Potter eight-film box set ($99) and GoPro Hero5 action camera ($399) that includes an entry into Best Buy’s holiday sweepstakes for a chance to win a trip to the 2017 X Games. On how products were chosen, a Best Buy spokeswoman told us customers want “the latest and greatest in tech, and they also want to have something that is unique and speaks to them directly.” The items include free shipping, as do all products bought on Bestbuy.com through Dec. 24.