Facebook Says It Wants to Work More Closely With ANA, Supports Third-Party Verification
Facebook is talking with the Association of National Advertisers on how the company and ANA can work more closely together, emailed a Facebook spokesman, in response to criticism the company overestimated video viewing for two years (see 1609290075). "Trust and…
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transparency with our partners are paramount to the operation of our company," emailed a spokesman Thursday. "Our focus has always been on driving business results for our clients, and we strongly believe in third-party verification. We have a history of working with industry leaders including Nielsen, Moat, and comScore -- and we continue to explore more partnerships.” ANA President Bob Liodice said Thursday in a blog post that Facebook should be audited and accredited by the Media Rating Council or another third party, which he called "table stakes" for digital ads.