LG Extends NCAA 'Corporate Partnership' Through August 2018
LG Electronics USA extended its “corporate partnership” with the NCAA through August 2018, the company said Tuesday. The arrangement gives LG “exclusive category marketing and promotional rights” for CE products, mobile phones and home appliances across all 89 NCAA championship…
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events in 23 sports, it said. LG also launched LGGameDayHub.com as a “central location” for NCAA-related content, including a sweepstakes for a chance to win a trip to this year's NCAA Men’s Final Four in Indianapolis, where LG plans to expand its on-site promotional activity, it said.