SAN FRANCISCO -- 3D will help Sony increase PS3 sales to early adopters after a price cut widened the console’s appeal well beyond core gamers, said Peter Dille, Sony Computer Entertainment America’s senior vice president for marketing and the PlayStation Network. The PS3’s North American marketing campaign, featuring the tagline “It only does everything,” will be broadened to include promotion of 3D this summer for the arrival of Sony Bravia TV sets with the technology and then a few months later for PlayStation Move motion control, he said Thursday at the MI6 game-marketing conference.

Borders Group is setting up an “Area-e” section inside all its stores that will be dedicated to the growing e-book and e-reader category, interim CEO Mike Edwards said in a Thursday earnings call. The company has “a unique opportunity” with e-books and e-readers “as a device neutral, content-focused digital book provider,” he said. Rival Barnes & Noble has its own nook e-reader.

Micron Technology’s first solid-state drive (SSD) is on allocation for OEM customers, and the first products available sold out on the company’s Crucial.com retail website, Mark Adams, the company’s vice president of sales, said Wednesday on a quarterly earnings call.

Toshiba’s and Sony’s offloading manufacturing facilities signals a further retreat by high-profile brands from production and a tightening of their relationships with OEM suppliers, analysts and industry executives told Consumer Electronics Daily.

Sharp won’t say whether it’s supplying the 3D LCD panels that will be used in Nintendo’s 3DS handheld game system, due to ship before April 2011. “We cannot comment on the components supplied” to customers, a Sharp spokeswoman in Japan said Monday.

The information and communications technology industry should work with the United Nations in addressing climate change and e-waste issues, the head of the United Nations Environment Programme said Tuesday. “We have increasingly watched with concern the global e-waste mount,” said UNEP Executive Director Achim Steiner on a virtual “smart ICT” summit. “We also know that increasingly electronic waste is being exported to developing countries and not being disposed of correctly.” The ICT industry should partner with the U.N. as well as industry bodies to manage the e-waste problem by adopting a “life-cycle approach to these products,” he said.

LONDON -- BSkyB was the elephant absent from the room Tuesday when Freeview gave details of its terrestrial HDTV launch, details of which we have reported exclusively (CED March 30 p5). Freeview told reporters how it hopes its cost-free, over-the-air HD broadcasts will take viewers from Sky’s subscription pay-TV HD service.

DALLAS -- A year after receiving fresh, new investment, supplier NuVision is expanding distribution, having launched sales of its LCD TVs through Best Buy’s standalone Magnolia stores, NuVision Chairman David Hester told us at the Brand Source Summit.

Nintendo of America (NOA) didn’t say how many $189.99 DSi XLs it shipped for the handheld system’s Sunday U.S. launch or how many it has sold through. But the XL wasn’t hard to find from major retailers Monday, at least when we checked online. The DSi XL shipped late last year in Japan, where it’s called the DSi LL, and in Europe early this month.

There’s “public confusion and industry uncertainty” over U.K. plans to switch to digital radio by 2015, the House of Lords’ Select Committee on Communications said Monday. A report said a move to digital TV seems to be on track, but the transition to digital radio is raising strong qualms, including about consumer and environmental matters. If these aren’t dealt with, it said, “there is a danger of public backlash."