LAS VEGAS -- Another, smaller standards battle is shaping up at the Advanced TV Systems Committee between Samsung and LG. Each has helped develop technology that lets TV broadcasters devote their entire DTV channel to mobile service. ATSC is working to standardize the technology in an update to its mobile DTV standard, which caps the amount of bandwidth a station can devote to mobile service. Not all broadcasters are interested in devoting their entire channel to mobile, but some of the 700 MHz spectrum auction winners are, said Ion Media CEO Brandon Burgess. “We would not go anywhere near full channel, HD is important,” he said. “Qualcomm won’t admit it but they're studying it, and Dish is doing more than studying it."

Lionsgate Entertainment Monday urged shareholders to reject billionaire shareholder Carl Icahn’s bid for the company, branding it “inadequate, opportunistic and coercive.” Asking stockholders to approve a shareholder’s rights plan at a special meeting May 4, CEO Jon Feltheimer and Vice Chairman Michael Burns derided Icahn as lacking “media industry expertise.” Icahn’s $6 per share offer isn’t in the “best interests of Lionsgate and doesn’t “fully value” the company, the executives said. Lionsgate’s stock closed Monday down two cents at $6.22.

LAS VEGAS -- Most people who viewed 3D telecasts or highlight reels of Masters golf came away so impressed that they think the jump to 3D from HD will “be a bigger transition than it was from SD to HD,” said Dan Holden, chief scientist at the Comcast Media Center in Centennial, Colo. At the NAB Show’s Broadcast Engineering Conference on Saturday, he said Comcast plans to deliver 3D content in an “over-under” format at half the resolution per eye of full HD, which won’t require adding bandwidth. He thinks most other cable companies will do the same, he said.

3D trial runs continued Thursday in New York with Time Warner Cable’s presentation of the first round of the Masters golf championship. Camping out in temporary tent space in its own Time Warner Center in Manhattan, the cable giant used the invitation-only event to demonstrate the capabilities of the fledgling technology to guests.

The first 3D TVs that SEAL Solutions will carry in its first showroom, in Islandia, N.Y., are from Samsung, CEO Christopher Wyllie told Consumer Electronics Daily Thursday at the showroom’s grand opening. A 55-inch Samsung 3D TV will replace the 55-inch Samsung set that is now in the showroom, he said.

With a final liquidation in the wings, defunct retailer Circuit City has sued several CE suppliers seeking more than $15 million it claims to be owed for chargebacks and other debts.

The FCC announced Wednesday the launch of a small business broadband adoption public-private partnership, linking Score, the Small Business Administration’s volunteer arm, and “private partners,” including AT&T, Best Buy, Cisco, Constant Contact, Google, Hewlett-Packard, Intuit, Microsoft, Skype and Time Warner Cable.

Many CE executives said they see the recent GAO report exposing flaws in the Energy Star program (CED March 29 p3) as a tempest in a teapot that will have little impact on public perceptions. But some say they worry that state lawmakers and environmental groups will use the program’s flaws, exposed in the report, to push for more energy efficiency mandates.

LONDON -- Sony and FIFA have an ambitious plan to bring 3D broadcasts of World Cup soccer to homes and public venues and 3D clips to retail stores, they said at a news conference here Thursday. Sony also said it will capture footage of key matches on a Blu-ray 3D disc.

Electronic Arts and Hasbro are developing online games that will parallel the October launch of the Hasbro- and Discovery-owned channel The Hub, Chip Lange, senior vice president and general manager of EA’s Hasbro Division, told us in an interview.