California AG Wins $1.4M CCPA Settlement With Mobile Game Company
Mobile gaming company Jam City will pay $1.4 million in a California Consumer Privacy Act (CCPA) settlement, state Attorney General Rob Bonta (D) said in a press release emailed Friday. The company failed to provide consumers ways to opt out of selling or sharing their personal information across its popular apps, which include games based on the Frozen and Harry Potter franchises.
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In addition to the fine, Jam City must provide consumers with in-app methods to opt out “and must not sell or share the personal information of consumers” 13-16 years old without opt-in consent. Jam City couldn’t be reached for comment by our deadline.
“Even on apps, California law obligates companies to provide a way for consumers to opt-out of the sale and sharing of their personal data,” said Bonta. “This process should be simple, transparent, and easy to navigate.”
Jam City partly generates revenue from disclosing personal information for advertising, the AG’s office noted. “Jam City and its ad-tech partners use information obtained from consumers to display personalized ads within Jam City games. Despite collecting and sharing consumer personal information nearly exclusively through its mobile games, the California [DOJ] investigation found Jam City did not offer CCPA compliant opt-outs in any of its 21 mobile apps.”
“The investigation also found some Jam City games shared or sold the data of children between the age of 13 to 16 without the affirmative consent required by the CCPA.”
California DOJ released the complaint and judgment against Jam City in what was the AG’s sixth settlement under the CCPA. Last month, Bonta announced a settlement with streaming service Sling TV (see 2511070023).