AG James: New Yorkers Should Report Violations of Algorithmic Pricing Act
New York state's attorney general issued a consumer alert Wednesday, encouraging state residents to exercise their privacy rights and alert authorities about businesses that fail to acknowledge they're using algorithmic pricing. The Algorithmic Pricing Disclosure Act’s effective start date is Nov. 10.
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“The law is clear: if businesses use algorithmic pricing, they must notify consumers,” said Attorney General Letitia James (D). “New Yorkers deserve to know whether their personal information is being used to set the prices they pay, and if businesses are charging customers different prices for the same products.”
The Act was set to go into effect in July, but after the National Retail Federation (NRF) claimed in a suit that the law violates the First Amendment (see 2507070042), James said the law would pause until a federal court ruled in the case (docket 1:2025-cv-05500) (see 2507150052). While the U.S. Chamber of Commerce sided with NRF (see 2508220023), James maintained that the Act was constitutional (see 2508290054).
On Oct. 8, the U.S. District Court for Southern New York sided with James and allowed the law to stand (see 2510090015). The NRF appealed Monday (see 2511030024).