Media Bureau Settles Hot Wheels Appeals
The FCC Media Bureau has reached consent decrees with a number of smaller broadcasters that appealed $20,000 forfeitures related to children’s programming violations, according to three orders released Friday. Under the terms of the settlement, the broadcasters -- Waitt Broadcasting,…
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New Age Media and GoCom Media -- won’t pay a penalty and will have their licenses renewed. The broadcasters were part of a widespread series of violations involving ads for Hot Wheels toys aired during a Hot Wheels-themed TV program. The FCC reached a $500,000 settlement in June with Sinclair, which had faced a $2.6 million penalty, over the same incident (see 2506300064). Under the terms of the settlement, the three broadcasters have to develop compliance and training plans and self-report noncompliance for two years.