Most ISPs Now Required to Comply With FCC Broadband Nutrition Labels
Most ISPs began displaying consumer-friendly labels at their online and in-store points of sale Wednesday, the day the FCC required compliance for providers with more than 100,000 subscribers. Smaller providers have until Oct. 10 (see 2310100058). The new labels, mandated…
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by the Infrastructure Investment and Jobs Act, are based on the FCC's 2016 voluntary labels. "Consumers across the country can now benefit from consistent, transparent, and accessible point-of-sale information about broadband prices and services," said Chairwoman Jessica Rosenworcel. The new disclosures are "designed to make it simpler for consumers to know what they are getting, hold providers to their promises, and benefit from greater competition," Rosenworcel said. "This new and important tool empowers consumers with clear, consistent, easy to understand and accurate information about current internet service offerings and allows them to make an informed choice that best meets their household needs and their long term budget," Consumer and Governmental Affairs Bureau Chief Alejandro Roark told reporters Tuesday during an embargoed news conference. Current subscribers will have access to labels describing their existing plans "wherever they pay their bill," Roark said. The new label is "a tool that can help consumers," said White House National Economic Council Deputy Director Jon Donenberg. It "will make sure that you have a clear, straightforward explanation of your home internet and mobile plans and services before you sign up for anything," Donenberg said, calling the move "common sense." Labels are required for all stand-alone home or fixed broadband and mobile broadband services. ISPs are required to include in their labels introductory rates, speeds, data allowances and links to additional information about network performance and privacy policies. Providers will also be required, beginning Oct. 10, to make the labels machine-readable to "enable third parties to more easily collect and aggregate data for the purpose of creating comparison-shopping tools for consumers," said an FCC consumer advisory Wednesday.