Pay TV Seeks Longer Window on All-In Pricing Rule Implementation
Pay-TV industry interests are pushing the FCC for more time to implement "all-in" video pricing disclosure rules. FCC commissioners will vote on the proposed rules at Thursday's open meeting (see 2402210057). MVPD interests are lobbying on implementation timelines, according to…
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docket 23-203 filings Friday. DirecTV said it would need more time and asked for at least a 12-month deadline or maintenance of the current nine-month deadline for all-in disclosures in advertisements but allowing an additional six months for customer bills. It said solely regulating cable and satellite TV hurts their competitiveness with online services. At least give operators a 12-month window for compliance, ACA Connects told aides to Commissioners Geoffrey Starks and Anna Gomez. It said changing customer bills "is a complex undertaking that can involve many sequential steps," especially if the providers use third-party software platforms. Pricing requirements won't address the "underlying dysfunction" in the video marketplace, and urged the FCC against adoption. Pointing to arguments that the rules just apply to cable and direct broadcast satellite, One Ministries said virtual MVPDs should be regulated along with MVPDs. Without it, virtual MVPDs "will continue to discriminate against local 'mom and pop' independent TV stations by not carrying them and only carrying the major network TV stations in the various TV markets," it said.