Streaming Is About to Generate More Revenue Than Legacy Pay TV: Ampere
Streaming-related revenue will surpass pay-TV subscription revenue in the U.S. this year, Ampere Analysis blogged Monday. That tipping point comes as streaming continues growing and traditional pay TV declines. In addition, the value of pay TV in 2028 is expected…
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to be half of the value of its 2017 peak, Ampere said. Streaming subs overtook pay-TV subs in 2016 in the U.S., but streaming has far lower average revenue per user, meaning streaming revenue is only now catching up, it said. Ampere said streaming revenue benefited recently from password-sharing crackdowns and hybrid advertising tiers.