NAB Lawmaker Policy Agenda Eyes AI's Implications for Disinformation
Lawmakers should examine AI's implications, ensuring it doesn’t threaten broadcast journalism by spreading misinformation or using copyrighted content without compensation, NAB said Tuesday in a policy agenda for the 118th Congress. “The improper use of artificial intelligence poses novel threats…
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to broadcasting’s unique and indispensable role in American life,” the agenda said. “The lack of attribution and sourcing in AI-generated outputs could undermine trust in broadcasters.” For example, the growing use of AI increases the likelihood that copyrighted broadcast content is ingested and mixed with “unverified and inaccurate third-party content.” In addition, AI-generated deepfakes created to look like broadcast talent could be used to spread misinformation, the agenda said. That can lead to broadcasters devoting more money and resources to fight disinformation, while AI cannibalizes their content without compensation, the agenda said. “Congress should closely evaluate how to harness the power of AI, while ensuring new technologies do not threaten the trusted local journalism broadcasters provide.” On Wednesday, NAB issued a news release announcing that it would open the NAB Show 2024 with a presentation on audience perspectives on AI's use in broadcast media and including an AI-powered humanoid robot. The policy agenda also called for lawmakers to address several longtime NAB causes: require AM radio in cars, prevent a performance tax on radio broadcasters, and allow broadcasters to jointly negotiate with tech companies about the use of their content. Lawmakers should also encourage the FCC to refresh the record on virtual MVPDs and to maintain “a reasonable, flexible framework” for ATSC 3.0 deployment, the policy agenda said.