NAD Dings Charter for Mobile Service Cost Ad Comparison
The Better Business Bureau's National Advertising Division (NAD) is recommending Charter Communications drop or modify advertising claims that Verizon customers will save more than $1,500 in their first year by switching to Charter's Spectrum Mobile. NAD said Wednesday the ad…
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claim doesn't make clear that it's comparing the lowest-tier Spectrum Mobile plan with a Verizon plan not at the bottom of its tier. In addition, the ad isn't clear that Spectrum Internet is required for the Spectrum Mobile offer, it said. NAD said that Charter indicated it disagreed that its ad disclosures were insufficient but will comply with the recommendations to improve disclosures.