Hulu Deal May See Disney Having to Kick In More: LightShed's Greenfield
Disney might have to pay Comcast an additional $4.2 billion to $5.8 billion for its share of Hulu atop the agreed-upon price, LightShed Management's Rich Greenfield wrote Thursday. Disney announced Wednesday it was buying Comcast's 33% stake for $8.61 billion,…
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with the potential of having to pay more after an appraisal of the streaming platform's fair value is done. Disney said the appraisal should be completed sometime in 2024. Greenfield said the challenge in putting a value on Hulu is its deep integration within Disney and the benefits it brings Disney through bundling with Disney+ and ESPN+ and through its Hulu+ Live TV virtual MVPD service. He calculated it ultimately could be worth $40 billion to $45 billion.