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Class Action Alleges Luxury Watch Retailer Doesn’t Honor Text Opt-Out Requests

Online luxury-watch retailer Meghani World engages in unlawful unsolicited text-messaging and continues to text-message consumers after they opt out of its solicitations, alleged plaintiff Marquelle Vinson’s Telephone Consumer Protection Act class action Wednesday (docket 3:23-cv-01938) in U.S. District Court for…

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Northern Texas in Dallas. Vinson seeks injunctive relief to halt Meghani’s illegal conduct, “which has resulted in the invasion of privacy, harassment, aggravation, and disruption of the daily life of thousands of individuals,” said her complaint. She also seeks statutory damages on behalf of herself and members of her putative class, plus “any other available legal or equitable remedies,” it said. Meghani caused multiple text messages to be transmitted to Vinson’s cellphone number, it said. Her complaint features nearly three pages of screenshots, including those of multiple times in which Vinson tried to opt out of the text messages by replying “stop.” Meghani sent her at least two additional solicitations after Vinson’s initial opt-out request, said her complaint. Its failure to honor opt-out requests demonstrates it doesn’t maintain written policies and procedures about its text-messaging marketing, provides little or no training to its telemarketing personnel and doesn’t maintain an internal do not call list, it said.