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Lead-Generation Agency Bombards Consumers With Unwanted Texts: Class Action

Apollo Interactive, an advertising agency that provides lead generation services to businesses in the insurance industry, inundates U.S. consumers with unsolicited texts through a program called Apollo Alerts, to numbers listed on the national do not call registry, alleged plaintiff…

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Heather Lee Minor’s Telephone Consumer Protection Act class action Thursday (docket 4:23-cv-00355) in U.S. District Court for Northern Florida in Tallahassee. Minor alleges she listed her cellphone number on the DNC registry in March 2022, yet she received multiple text messages from Apollo targeted to named consumers she didn’t know. The Tallahassee resident responded “stop” to the sixth Apollo text message she received in June 2022, and received an “opt-out” confirmation in return, yet the text-messaging persisted, said her complaint. The unauthorized text messages harmed her “in the form of annoyance, nuisance, and invasion of privacy, and disturbed her use and enjoyment of her phone,” it said. Apollo’s conduct also contributed to the wear and tear on her phone’s battery and consumed significant memory on her device, it said. Other consumers have posted complaints directly to Apollo about its unlawful and unsolicited telemarketing practices, it said.