GBS to Test Geotargeted Radio in India
India public broadcaster Prasar Bharati will allow GeoBroadcast Solutions to test its geotargeted radio systems on All India Radio starting in mid-April, said GBS in a news release Monday. The test will begin with the broadcaster's radio stations in Delhi…
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and Bengaluru and reach a combined listenership of 23 million, the release said. “The technology will not only reach underserved communities through an improved broadcast signal but will also provide zoned customized content to various dialect and ethnic groups,” GBS said. The installation should be completed and ready for trial by the end of the summer, it said.