SVOD Services Hunt for Customers Via Black Friday Promotions
Subscription VOD services are getting into the holiday promo race as brands vie for limited consumer budgets this season. HBO Max is having a Black Friday sale, offering a three-month subscription at $1.99 per month, down from $9.99, through Monday.…
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Hulu’s Black Friday deal, through Monday, is for Hulu (With Ads) for $1.99 per month for 12 months, before going up to $7.99 or the "then-current regular monthly price,” it said. The Disney+ bundle -- with Disney+, Hulu and ESPN+ -- is $13.99, or $79 now, before going up Dec. 8. Paramount+’s Black Friday deal is half off an annual plan for the first year, for new and returning subscribers. Discounted plans are $24.99, with a free week, for the Essential plan, $49.99 for Premium. The deal ends Sunday.