Black Friday Sales to Grow 15% Year on Year Online and in Stores: Mastercard
U.S. Black Friday retail sales, in stores and online, will grow 15% year on year, said a Tuesday Mastercard report. In-store sales are projected to grow 18% as doorbusters, window displays and brick-and-mortar collaborations bring shoppers back to stores, it…
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said. “While retailers have already been heavily discounting this season, consumers and retailers are likely holding out for some special offers to land on the biggest promotional day of the year,” said Mastercard adviser Steve Sadove. Early holiday promotions drove October increases of 9.5% year on year at retail and 12.7% for e-commerce. Electronics sales were up 4.5% in October, it said. Mastercard expects department stores to post a 25% sales increase as consumers seek one-stop shopping.