VMVPD Gains Helped Offset Some MVPD Subscriber Losses in Q3: Leichtman
In Q3, the largest MVPDs, with about 92% of the market, lost about 785,000 net subscribers, compared with a pro forma loss of 650,000 in Q3 2021, Leichtman Research Group said Monday. Combined, those MVPDs have about 71.4 million subscribers,…
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it said. The top cable providers lost about 980,000 video subscribers, up from a loss of 700,000 in Q3 a year earlier. Telco and DBS services altogether lost about 700,000 in the quarter, compared with 630,000 lost the same quarter a year earlier. Virtual MVPDs added about 900,000 subs in the quarter, up from gains of 680,000 year over year. Leichtman said Q3 marked the third-best quarter ever for net subscriber adds for the top publicly reporting vMVPD services.