Target Unveils New Store Concept With Focus on Fulfillment, Natural Look
Target, which has evolved its store strategy to focus on fulfillment, announced Thursday new larger-format 150,000-square-foot stores that will have a more open layout and “localized elements.” The stores are more than 20,000 square feet larger than the chain average,…
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it said, and have a backroom fulfillment space that’s five times larger than previous stores of similar size. Stores are fulfilling over 95% of Target’s digital orders and same-day services, which are over 10% of its overall sales, it said. The new-design stores will offer the “full assortment” of Target merchandise including expanded food and beverage, brand partnerships such as Apple stores, and owned and national brands. The stores will have larger windows to bring in natural light, plus plants and natural wood, said the retailer, which plans to tailor stores to the community with localized product offerings and native landscaping. As part of Target’s goal to achieve net-zero emissions by 2040, future stores and remodels will have natural CO2 refrigerants to help lower emissions, and electric vehicle charging ports for guests; some will have rooftop solar panels. Starting next year, more than half of Target’s 200 stores are slated for remodels, and nearly all of its 30 new stores will include elements of the new design. In 2024, all new stores and remodels will have most of the new design elements, it said.