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E-Comm Tech Allows Star Trek Fans to Interact With Chess Set Pre-Purchase

Paramount Consumer Products announced an interactive shopping experience with droppLabs for The Noble Collection’s Star Trek Tridimensional Chess Set Thursday. Dropp’s extended reality and e-commerce technology allows consumers to experience and interact with the 3D chess set before buying the…

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physical product, the companies said. Providing Star Trek fans “a compelling interactive digital experience in advance of purchasing and receiving a physical product is the essence of shopatainment and the future of E-commerce," said droppGroup CEO Gurps Rai.