Adorama Unveils 3-Tier Loyalty Program
CE e-commerce retailer Adorama announced Monday a new three-tier loyalty program that rewards customers with credit toward future purchases and member-only deals. At the free VIP level, members earn one point per dollar spent that can be redeemed for future…
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purchases. Customers who spend $1,500 at Adorama within a membership year are upgraded to VIP Perks, where they earn 1.25 points per dollar spent and two points per $1 spent on purchases made the first Tuesday of every month. VIP Pro, $49 per year, gives two points per dollar spent and three points on the first Tuesday of the month, plus free two-day shipping, free 60-day returns, a one-year damage protection plan and one-on-one service and support, Adorama said. Points are redeemable at 400 ($5), 1,000 ($10) and up to 20,000 ($200).