TCL Jumps Into Metaverse With Halloween Campaign on Roblox
TCL announced its move into the metaverse Wednesday, saying it’s launching a Halloween campaign on Roblox to let users create their own metaverse experiences and learn about TCL products. The Halloween campaign will launch across TCL social media accounts in…
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multiple markets, the company said, saying it will invite audiences to join #Fun_Tastic Party at the Dream House on Roblox beginning Friday. Participants will choose a personalized Halloween costume for their avatar before exploring a “dream house,” where they will have virtual experiences with TCL technology, the company said.