Vizio Lands Over $200M in Direct Ad Upfront Commitments
Vizio ended its upfront season with over $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase, the company said Thursday. It attributed growth for Vizio Ads to audience migration from linear to…
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streaming and better targeting and measurement. It also cited more programming on its ad-supported WatchFree+ channel, plus buyer demand for “data-informed advertising” and home screen engagement offerings. Vizio’s ad business grew 71% year on year in Q2, and it added 243 net new advertisers, it said.