Consumers Open to Jumping Wearables Brands for Better Battery Life: IDC
Wearables users are increasingly open to switching brands, reported IDC Tuesday, saying 54% of smart earware users are willing to swap brands, and 42.2% for smartwatch and fitness tracker owners. That's an opportunity and a challenge for wearables makers, said…
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analyst Ramon Llamas, saying companies have to deliver “best-in-class devices and experiences at appealing price points that both attain and retain customers.” Reasons consumers would switch for a different watch brand are better battery life (40.3%), lower cost (39.4%) and integration with other devices (30%), IDC said. They would switch smart earwear brands for better battery life (56.3%), comfort (50.8%) and fit (39.8%), the report said. "Battery life has long been a challenge for wearables," Llamas said. Users don’t like to have to charge a wearable every day or every other day, but it’s a “standard that consumers have come to accept,” he said. Though faster charging helps, getting multiple days of use from a single charge would not only be ideal, but it would also be a reason to switch brands."