Ring Misrepresents ‘Advertised Functionality’ of its Security Kit: Suit
The packaging, ads and marketing materials associated with Ring’s $399 Jobsite Security 5-Piece Starter Kit falsely represent to consumers that the kit, when used in conjunction with an internet connection and Ring’s Pro Subscription with “24/7 professional monitoring” will automatically…
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call authorities when their motion sensors have been detected, alleged a class-action complaint Friday (docket 2:22-cv-06909) in U.S. District Court in Los Angeles. “In fact, the Jobsite Security Kit and Pro Subscription are not capable of this advertised functionality,” it said. “Users must call authorities themselves” or instruct Ring to do so when prompted, said the complaint, naming Ring parent Amazon, plus Home Depot, which sold the kits, as co-defendants. Consumers were “effectively sold” a 911 speed dial to press when their motion sensors have been triggered, it said. “Ring advertises and misrepresents on its website that its Pro Subscription provides functionality that it knows it does not actually provide,” it said. The suit alleges violation of California’s Consumers Legal Remedies Act, plus false advertising and unfair competition laws. Ring, Amazon and Home Depot didn’t comment Monday.