Shoppers to Increase Their Holiday Spend 6% vs. 2021: Roku-Harris
Consumers plan to start their holiday shopping earlier this year, and they plan to increase their spend and turn increasingly to TV streaming for entertainment and information, a Roku-sponsored Harris poll found. Harris canvassed 2,000 U.S. adults with holiday-shopping intentions…
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between July 27 and Aug. 5, finding shoppers plan to spend an average of $993 on holiday gifts, up 6% from 2021, said Roku. Streamers plan to spend 18% more than non-streamers ($1,011 vs. $855), it said. Holiday shoppers reported spending an average of 10.7 hours a week watching streaming TV, compared with 10.5 hours in 2021, 9.5 in 2020, 8 in 2019 and 4.7 in 2018, it said.