New Seko Offering Aimed at Curbing Returns of Bulky Items
Logistics maker Seko updated its communications offering to reduce the risk of returns of big and bulky items. New features include the ability to bring the client directly on the call for resolution, customizable tags that can be used to…
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give insight into the full order journey, barcode and QR scanning and custom web links, Chief Technology Officer Mike Powell emailed Tuesday. Depending on the client requirements, it can be both. Some clients use Seko as the first line of service while more technical situations may require merging resources, Powell said. In addition to reducing returns, Seko Live is designed to cut down on failed white glove deliveries and installations; engage clients directly with consumers in real-time in instances when a sale may be affected; cut carbon emissions; and boost a consumer’s last-mile and post-delivery experience, Powell said. The service complements a retailer’s support team, he said. In instances where a retailer relies on a delivery partner to manage aspects of installation and setup, Seko Live can call on a trained in-house technician or merge the call directly with the client to avoid a poor experience that could lead to a canceled order, Powell said. Seko pegs the return rate for CE products purchased online at “at least 16%.” Returns cost U.S. retailers over $760 billion annually in lost sales and add significantly to their carbon footprint, "often because their customers can’t get timely information or product assistance to finalize a delivery and installation," Seko said.