Inflation Driving Pay TV, SVOD Cost-Cutting: Aluma
Twenty-six percent of U.S households downgraded or axed a subscription VOD or pay-TV service in the past six months due to inflation, Aluma Insights said Thursday. It said 59% of households cut back on dining out during the same span,…
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and a third reduced going to movies and live events such as concerts and sports. Aluma said the data comes from a July survey of 1,970 U.S. heads of households. More than a third (36%) of those canvassed said they cut back on paying for movies, concerts or live sports, and 18% said they delayed buying a new TV set or other consumer electronics, said Aluma. Only 7% said they reduced their mobile phone spending, validation that even in the “toughest of times, mobile phone service would be the last expense to go, it said.