Walmart+ Pads Membership Benefits With Rewards Program
Walmart rolled out rewards as a feature of Walmart+, enabling members to log savings for future purchases. As they search for products on Walmart.com or the app, Walmart+ members will see an option to add rewards from “hundreds” of bestselling…
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items, blogged Chris Cracchiolo, Walmart+ general manager. They can clip and bank digital rewards in their Walmart app wallet and use them to save on future purchases in store and online. The retailer is focusing first on providing rewards for purchased items and will evolve over time to include “new ways to earn rewards,” he said. When shopping in store, customers will see the Walmart Pay QR code and can tap a tab to deduct the balance from their bill; online they use rewards during checkout, he said. “Walmart Rewards is not static,” said Cracchiolo, teasing “endless earning possibilities for members in the future” to build new ways to “reward member loyalty.” Walmart doesn’t give out subscriber numbers for the $98 annual membership program. A Consumer Intelligence Research Partners report this month (see 2208110031) pegged Walmart+ membership at 11 million in July, saying it had stalled since April and was up just 2 million year on year. Walmart didn’t comment on the report.