Mobile Video Viewing Up, but Most Still Done at Home, Says LRG
Some 59% of U.S. adults watch video on non-TV devices, including smartphones, computers and tablets, led by smartphone users at 50%, reported Leichtman Research Group Wednesday. That’s up from 55% in 2020 and 43% in 2017. By age group, 83%…
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of those 18-34 watch TV on a non-TV device daily vs. 64% of ages 35-54, and 35% of those 55 and above, said LRG. Half of adults watch YouTube on a non-TV device daily, followed by news clips at 35%, said the report. Though portable devices enable users to watch video nearly anywhere, 82% of consumers who watch video on a mobile phone, and 85% of those who watch video on a tablet, “do so at home,” said LRG President Bruce Leichtman.