Crutchfield Turns To TV Ads To Grow Customers, Volume
E-commerce CE retailer Crutchfield launched a TV campaign to boost order volume in select markets, it said Monday. The company is working with Marketing Architects in an effort to expand its marketing mix and “pursue additional growth opportunities,” it said.…
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“TV gives us a way to reach new customers and share the story of what makes us unique,” said Chief Marketing Officer Zach Zimet. A four-month campaign will test linear TV in markets across the country; ads are also running on YouTube, promoting the e-tailer’s tech experts and customer support. Crutchfield didn’t respond to questions.