MVPD, vMVPD Subscriber Losses Accelerated in Q2: Leichtman
The largest pay-TV providers, covering about 92% of the market, lost 1.93 million video subscribers in Q2, up from 1.24 million lost the same quarter a year earlier, Leichtman Research Group said Friday. Those providers combined have about 72.2 million…
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subs, including 39.5 million among the largest cable companies, 25.5 million among other traditional pay-TV services, and the top publicly reporting virtual MVPDs have about 7.2 million, it said. It said the cable providers lost about 950,000 subs in the most-recent quarter, compared with a year-over-year loss of 590,000, while vMVPDs lost about 265,000 subs compared to a gain of about 55,000 a year earlier. It said telco and DBS losses for the most-recent quarter were about 710,000, about the same as they were in Q2 2021.