Jam Media Endorses Geo-Targeted Radio Proposal
Geotargeted radio could “begin repair of the radio industry,” said radio broadcaster Jam Media Solutions in an ex parte letter posted in docket 20-401 Thursday. Local radio needs the capability to target and to embrace technological innovation to be competitive,…
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Jam Media said. “The rule change will enable me and other small broadcasters to expand more efficiently into hyper-local ads.”