Early BTS Unit Sales ‘Stronger Than Anticipated,’ Says NPD
Back-to-school (BTS) sales are showing early growth in the office supplies category, with unit sales up 2% in the three weeks ended July 23, compared with the same 2021 period, reported NPD Friday. E-commerce BTS unit sales were up 35%…
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year over year, after a 2% decline for the same period last year due to consumers returning to stores, and to tough comparisons with strong e-commerce performance in 2020, it said. “Unit performance this back-to-school season has been stronger than anticipated and the growth in e-commerce speaks to the importance of a digital strategy and omni-retail strategy,” said Leen Nsouli, executive director and office supplies industry analyst for NPD. “We expect the brick-and-mortar channel will see dollar growth as we near the mid-season period, as more consumers head out to stores to take advantage of back-to-school promotions.”