Simulmedia, TiVo Renew Their Data Licensing Partnership
Simulmedia renewed its viewer data partnership with TiVo for its TV+ platform, the companies said Wednesday. The platform gives marketers audience planning, targeting and activation capabilities across U.S. ad-supported channels for linear and connected TV (CTV), they said. Simulmedia has…
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direct integrations with over 250 linear and CTV networks and publishers.