First-Half German TV Sales Fell 17% in Units, 10% in Revenue: Gfu
German consumers bought 2.3 million TV sets in 2022's first half, a 17% decline from January-June 2021, reported Gfu Thursday, according to an unofficial English translation. Sales in revenue terms dropped only 10% to 1.6 billion euros ($1.62 billion), due…
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to average selling prices rising nearly 9% to just under 706 euros ($715), it said. The proportion of OLED TV units sold increased to 13% from 8% a year earlier, and in revenue terms increased to 29% share from 22%, it said. The first-half declines were “not surprising,” amid the tough comparisons with 2021, when TV sales were “very successful” due to the COVID-19 pandemic, said Sara Warneke, Gfu managing director-consumer and home electronics. “The TV market is usually stronger in the second half of the year,” she said, and that trend “could be supported by the World Cup in November and December.” World Cup 2022 opens Nov. 21 in Qatar.