Samsung to Spotlight New Foldables at Aug. 10 Unpacked Event
“The mainstream moment for foldable smartphones is here,” blogged Samsung MX President TM Roh Thursday, ahead of the company’s virtual Aug. 10 Unpacked event. “Where we turn for work, entertainment, wellness and more has become a single place -- our…
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phone,” said Roh, saying consumers need a “flexible device” like Samsung’s Galaxy Fold and Galaxy Flip to meet their daily demands. Three years after Samsung introduced the concept to the market, the foldable phone “is now the preferred choice for millions,” Roh said. One in three Samsung foldable phone customers bought the $1,799 Fold last year, which Roh attributed to its multitasking capability and 7.6-inch screen that allows users to “get things done faster.” The other 70% opted for the $999 Flip, which Roh called a device “built for self-expression.” The company will show new models for both use cases in August, he said.