Live Sports Increasingly Moving to Streaming, Intertrust Says
Livestreaming of events is rapidly becoming the cornerstone of sportscasting, Intertrust said Tuesday. A broad majority of fans watching on traditional TV channels want to move to livestreamed viewing, which enables such features as watch parties and enhanced viewing via…
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virtual reality, it said. Broadcast TV sports programming has been a breakwall against what might otherwise be a more serious decline in legacy TV viewership, it said. Over-the-top ad revenue is starting to rival subscription revenue, it said.