Smart Home Product Interactions Key to Sales, Says Parks
In-store experiences with smart home products are an important part of the buying process, said Parks Associates Thursday. "Information gathering online is common, but consumers feel that experiences in the store are more powerful in the final decision to buy…
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the product," said analyst Jennifer Kent. Dealers and contractors can leverage interactions with consumers to establish expertise in smart home products and help win a sale, Kent said. "As consumers grapple with inflation, rising energy costs, and a shortage of essential items, smart home players need to meet consumers where they are to maintain growth," Kent said. "Consumers expect access to information, different price points to choose from, and options for delivery and installation."